If you’ve ever searched for a website and noticed it ends in .com or co.uk, you’re not alone in wondering—what’s the difference? And does it really matter which one you pick for your business? We get this question all the time from our clients at Amphiseo, especially small business owners who are building their first
Links are the backbone of a strong website. They help search engines make sense of your site, improve user experience, and even boost your rankings—when used the right way. But not all links work the same way. When incorporated into a sustainable marketing strategy, links can drive long-term traffic and engagement. If you’ve ever wondered
As a marketing agency, we get this question all the time: ‘How often does Google actually crawl my site?’ It’s a great question because understanding Google’s crawling and indexing behaviour can make a big difference in how quickly your content gets noticed by Google. The truth? It really depends, but let’s break it down in
Let’s be real — we all love emojis 😎 Those tiny, expressive icons have become a universal language, helping us convey emotions, add humour, and even soften the blow of a brutal Monday morning email. Whether it’s a thumbs-up to show approval or a fire emoji to hype something up, emojis have changed the way
In 2025, running a business isn’t just about making sales anymore – it’s about building something meaningful and lasting through ethical, sustainable marketing. As a business owner, why should you care and how does sustainable marketing help you expand your reach? More and more customers today want to support brands that do good for people
Online marketing strategies for local businesses this holiday season The festive season is right around the corner, and for businesses in Chesterfield, it’s the perfect time to get creative with your marketing strategies. As people start to feel the holiday spirit, you have a unique opportunity to engage with customers, create new marketing content
Search Engine Optimisation is part of inbound marketing campaigns that increase brand visibility on search results. Put simply, if you want your hospitality business on the first page of Google and seen by your target audience, implementing the latest SEO practices is a must. SEO for Hospitality: Why is it important & Where do
Hiring an SEO agency: Choosing wisely Imagine your business reaching the top of search engine results, attracting a steady stream of potential customers, and seeing your sales increase in a sustainable way. Sounds great, right? This can be achieved with you partner with the right SEO agency that fully understands your business needs, the strategy
What is a target audience? Put simply, a target audience is a specific group of people that a marketing message , product, service or experience is aimed at. It’s the group most likely to be interested in a product or service. Specifically, a target audience is a group of people who share similar traits, like age, interests,
The skincare market is booming and expected to keep growing in the coming years. A report by Fortune Business Insights predicts that it will jump from $109.71 billion in 2023 to a whopping $167.22 billion by 2030. So if you have a small skincare business, a local store or an e-commerce serving customers globally, investing in SEO (Search
