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What is the difference between internal links, external and backlinks?

Links are the backbone of a strong website. They help search engines make sense of your site, improve user experience, and even boost your rankings—when used the right way.  But not all links work the same way. When incorporated into a sustainable marketing strategy, links can drive long-term traffic and engagement. If you’ve ever wondered

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How often does Google crawl my site?

As a marketing agency, we get this question all the time: ‘How often does Google actually crawl my site?’ It’s a great question because understanding Google’s crawling and indexing behaviour can make a big difference in how quickly your content gets noticed by Google. The truth? It really depends, but let’s break it down in

emoji marketing
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Emojis in advertising? 4 reasons to use them for marketing!

Let’s be real — we all love emojis 😎 Those tiny, expressive icons have become a universal language, helping us convey emotions, add humour, and even soften the blow of a brutal Monday morning email. Whether it’s a thumbs-up  to show approval or a fire emoji to hype something up, emojis have changed the way

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What is sustainable marketing? The Smartest Way to Win Customers

In 2025, running a business isn’t just about making sales anymore – it’s about building something meaningful and lasting through ethical, sustainable marketing. As a business owner, why should you care and how does sustainable marketing help you expand your reach? More and more customers today want to support brands that do good for people

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Marketing strategies for local businesses this holiday season

Online marketing strategies for local businesses this holiday season   The festive season is right around the corner, and for businesses in Chesterfield, it’s the perfect time to get creative with your marketing strategies. As people start to feel the holiday spirit, you have a unique opportunity to engage with customers, create new marketing content

seo hospitality
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Hospitality SEO: Quick Marketing Tips for Industry Success

Search Engine Optimisation is part of inbound marketing campaigns that increase brand visibility on search results. Put simply, if you want your hospitality business on the first page of Google and seen by your target audience, implementing the latest SEO practices is a must.   SEO for Hospitality: Why is it important & Where do

seo agency
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Hiring an SEO Agency? Here’s what to ask

Hiring an SEO agency: Choosing wisely  Imagine your business reaching the top of search engine results, attracting a steady stream of potential customers, and seeing your sales increase in a sustainable way. Sounds great, right? This can be achieved with you partner with the right SEO agency that fully understands your business needs, the strategy

seo audit marketing agency
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7 Real Life Target Audience Examples

What is a target audience? Put simply, a target audience is a specific group of people that a marketing message , product, service or experience is aimed at. It’s the group most likely to be interested in a product or service. Specifically, a target audience is a group of people who share similar traits, like age, interests,

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SEO Guide for Skincare Brands

The skincare market is booming and expected to keep growing in the coming years. A report by Fortune Business Insights predicts that it will jump from $109.71 billion in 2023 to a whopping $167.22 billion by 2030. So if you have a small skincare business, a local store or an e-commerce serving customers globally, investing in SEO (Search

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SEO Guide for Medical Aesthetics Clinics: How to Rank on Google

How important is SEO for medical aesthetics clinics? SEO in healthcare and beauty industry is more important than you think.  In this super comprehensive guide, we’ll show you everything you need to know to get your medical aesthetic clinic rank on Google and get ahead of your competition. You’ll learn: what is aesthetic SEO Benefits of

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