Online marketing strategies for local businesses this holiday season
The festive season is right around the corner, and for businesses in Chesterfield, it’s the perfect time to get creative with your marketing strategies.
As people start to feel the holiday spirit, you have a unique opportunity to engage with customers, create new marketing content that stands out, and gain more exposure online.
Here are some fresh ideas for your business that can help you drive online growth this season:
Optimise your website
Make sure your website is all set for the holiday rush!
Start by giving it a festive makeover with some cheerful visuals that capture the spirit of the season.
A welcoming look can really draw in shoppers and don’t forget that navigating your site should feel like a breeze – simplify the menu, and make it easy for customers to find what they’re looking for.
Don’t forget to streamline the checkout process, too; nobody wants to deal with a complicated payment system when they’re trying to finish their shopping!
We’d also recommend adding a dedicated holiday section where you can showcase promotions, best-sellers, and gift ideas. This way, you’ll make it easy for your customers to find everything they need to make their holidays special!
Invest in social media
Another simple yet effective online marketing tactic we recommend to our customers is using platforms like Facebook and Instagram to advertise their products or services.
This will give you the perfect opportunity to get exposure by targeting your ideal target audience based on their gender, age, interest and location.
Also, if you have a creative side, why not spend some time creative some eye-catching visuals for your own social media accounts?
Your business needs to have a coherent presence across all platforms so make sure your website and social media accounts align.
Offer special holiday promotions
Everyone loves snagging a great deal during the holidays!
Consider launching promotions like “Buy One, Get One” offers or discounts on your best-selling products.
These kinds of deals not only grab immediate attention but also encourage shoppers to stock up.
Also, you can try adding a countdown timer on your website for these limited-time offers. Seeing the clock tick down can motivate customers to make a purchase before it’s too late!
And don’t forget to promote these deals everywhere – across your social media channels, in your email newsletters, and even in-store if you have one.
The more you spread the word, the better chance you have of reaching your target audience and boosting those holiday sales!
Focus on UGC (User Generated Content)
Encourage your customers to share their holiday moments with your products on social media!
Create a fun, unique hashtag for your brand, like #HolidaysWith[YourBrand], and promote it everywhere – this makes it easy for everyone to join in.
For example, if a customer posts a photo of their beautifully decorated tree featuring your handmade ornaments, you could repost it on your page with a personalised comment that highlights your gratitude and excitement, such as:
“We love how you’ve added our ornaments to your holiday decor 🎄✨ Thank you for sharing your festive spirit with us!”
This not only showcases real people enjoying your products but also builds a sense of community around your brand.
Plus, when potential customers see others having a wonderful time with your products or services, so that inspires them to make a purchase.
Don’t forget about SEO
As more people search for holiday gifts and deals online, investing in SEO can help your business get noticed.
Start by finding the right keywords related to your products and the holiday season. For example, if you sell handmade candles, use phrases like “holiday scented candles,” “gifts for candle lovers,” or “Christmas home decor.”
Next, update your website to reflect these keywords. Instead of just saying “vanilla scented candle,” try “hand-poured vanilla scented candle”.
You can also create holiday-themed blog posts, like “Top 10 Unique Gifts for the Holidays” and promote your products or “How to Set a Festive Mood with Candles.”
This helps improve your search ranking and gives your customers useful information. By using these strategies, you’ll attract more shoppers looking for the perfect holiday gifts!
If you have any questions or need support with implementing these ideas, don’t hesitate to reach out! We love partnering with local businesses and helping them reach more customers with simple marketing tactics.
DM us on Instagram or send us a message on [email protected]!
Let’s work together to make this holiday season truly special 💫